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10/08 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:11 Applications:0 Rec. Actions:Recruiter Actions:0

Manager/Assistant - Digital Marketing - IT (2-5 yrs)

Mumbai Job Code: 228165

- Opportunity in working with content marketing and design teams

Our client is an industry-leading paid marketing agency and certified premier partner with Google, Facebook & Taboola, we have exclusive insights into new industry trends and the latest Digital Channels and Analytics updates. So, you can be rest assured that whatever the PPC channel, we- ve got you covered with the most innovative and effective tactics.

The Job

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimization.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analyzing and interpreting metrics to measures success of employer branding initiatives.

- Driving business growth by developing innovative ideas and campaigns.

- Testing and optimizing marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Candidate

- You have at least 2 year experience ideally in Digital Marketing within IT industry.

- Experience within App Marketing, Digital Transformation / Change Management, Growth Hacking, Social Media / Viral Marketing, Startup Experience, Employer Branding, Community Management, CRM / Loyalty Marketing, would be a strong advantage.

- You are a strong networker & relationship builder

- You pay strong attention to detail and deliver work that is of a high standard

- You are a strong team player who can manage multiple stakeholders

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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