Job Purpose : The SEO Expert is responsible for coordinating and implementing SEO & SMO strategies for Greytics Clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal, content creation and presentation skills. This is a role that is working closely with the company team to make sure that the goals of the company are achieved.

Key Result Areas :

- Develop and execute high-quality link strategies for all relevant sites

- Use a range of link analysis tools to track, monitor, evaluate and analyse existing site links and competitor profiles in order to inform, refine and develop link strategies across their sites

- Harness web 2.0 and submissions sites

- Hands-on knowledge of using a variety of link analysis tools and do analysis for backlinks.

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

- Contribution to the company blog and social media communities

Job Duties :

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Develop and implement link building campaigns

- Develop, manage and execute communication/content strategies via social communities

- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Research and administer social media tools in support of clients social media strategy

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Communication to team and management on project development, timelines, and results

Skills required :

- Strong understanding of Link analysis tools

- Strong understanding of ASO, Off-page SEO/ On-Page SEO and Local SEO

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Experience working with WordPress

- Knowledge of HTML/CSS and website administration

- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

Qualification :

- Any Graduation.

- At least 3+ Years of experience in SEO

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