Manager - App Marketing - Internet/eCommerce (4-7 yrs)
App Marketing Manager
Location : Bangalore
Experience : 4 - 7 years
Must Haves :
- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.
- Minimum 1+yrs in App Marketing
- Hands-on experience with app acquisition platforms Adwords, Facebook, Criteo, Snapchat, etc.
- Good analytical and data-driven decision-making skills.
- Ability to manage multiple campaigns and run multiple tests at a time.
- Good understanding of product feed and dynamic product ads.
- Experience of using Appsflyer/Singular/Branch and Google analytics
App Marketing Manager - App Growth
Key Objective of the job :
- To own strategy, planning, and execution of all mobile user acquisition and re-engagement.
- Drive new users- growth at reasonable CAC.
Key Responsibilities :
- Plan and execute app acquisition campaigns across Google, Facebook, Criteo, Snapchat, affiliates, and other platforms.
- Explore new experiments with targeting and communication and chart out a plan to execute.
- Find ways to grow orders and revenue from the website and mobile app.
- Work with product and tech team to execute conversion improvement strategies.
- Analysing conversion funnel, trends, and understanding customers- behavior.
- Work with analytics to build reports to measure CPO, RoAS, and CAC metrics.
Key Skills :
- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.
- Hands-on experience with app acquisition platforms Adwords, Facebook, Criteo, Snapchat etc.
- Good analytical and data-driven decision-making skills.
- Ability to manage multiple campaigns and run multiple tests at a time.
- Good understanding of product feed and dynamic product ads.
- Experience of using Appsflyer/Singular/Branch and Google analytics.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
