Consultant at Team Works Consultancy
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Manager - App Marketing - eCommerce (4-7 yrs)
Key Objective of the job: -
- To own strategy, planning and execution of all mobile user acquisition and re-engagement for Co. app.
- Drive new users- growth at reasonable CAC.
Key Responsibilities: :
- Plan and execute app acquisition campaigns across Google, Facebook, Criteo, Snapchat, affiliates and other platforms.
- Explore new experiments with targeting and communication and chart out a plan to execute.
- Find ways to grow orders and revenue from website and mobile app.
- Work with product and tech team to execute conversion improvement strategies.
- Analyzing conversion funnel, trends and understanding customers- behavior.
- Work with analytics to build reports to measure CPO, RoAS and CAC metrics.
Key Skills :
- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.
- Hands on experience with app acquisition platforms AdWords, Facebook, Criteo, Snapchat etc.
- Good analytical and data driven decision making skills.
- Ability to manage multiple campaigns and run multiple tests at a time.
- Good understanding of product feed and dynamic product ads.
- Experience of using Apps flyer/Singular/Branch and Google analytics.
MUST HAVES :
- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.
- Min 1+yrs in App Marketing
- Hands on experience with app acquisition platforms AdWords, Facebook, Criteo, Snapchat etc.
- Good analytical and data driven decision making skills.
- Ability to manage multiple campaigns and run multiple tests at a time.
- Good understanding of product feed and dynamic product ads.
- Experience of using Apps flyer/Singular/Branch and Google analytics.
Joining time / Notice Period :
Immediate to 30 days
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
