Director at HR Consulting Firm
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Manager - Advertising & Media Planning - Retail (10-13 yrs)
- Oversees communication strategy of Fresh business, forms and directs advertising strategies, implement ad campaigns, supervises advertising-related departments.
- Creating Annual Marketing Calendar to drive Footfall and Basket
- Handling Creative agency end to end- from Campaign Brief to execution of the campaign
- Managing ATL/BTL Budgets
- Very Good understanding of Media Planning - Traditional Media and Social Media
- Good analytical bent of mind.
- Planning of Campaign includes market where a particular campaign has to be executed through different languages and media i.e. (Press, Radio, TV, outdoor, leaflet, in-store activation etc.)
- Creative execution of weekly ads, Fortnightly printing catalogs, Radio & Outdoor as per campaign and Leaflet layout distributions.
- Creating campaigns that establish VF Stores as a leader in Fresh Foods- Bonus Budhwar, Hero Veg, the Firstfruit of the season etc.
- Develop new medium-specific properties to establish Fresh stores. New property on TV, Radio and Social Media
- Develop a store BTL plan centrally for Reliance Fresh stores.
- Coordinating with state marketing team and sharing relevant images with them for leaflet, coordinating with agency, category & Media Team
- Initiate market research studies and analyze their findings
- Ability to work under tight deadlines.
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