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17/06 lalitesh
TA at MNR Solutions Pvt Ltd

Views:7 Applications:4 Rec. Actions:Recruiter Actions:4

Manager - Advertising - eCommerce (3-8 yrs)

Ahmedabad Job Code: 218773

Seeking an experienced E-Commerce Marketing/Advertising Manager to join our highly collaborative, motivated, and fast-growing team.

About the Job :

- Digital Marketing professional experienced in Marketing and Optimizing campaigns for E-commerce.

- Skilled in analyzing/strategizing market trends to use correct bidding strategies to get best ROI

- Opportunity to play a pivotal role in defining our marketing strategy and scaling our E-commerce business

- Devising paid campaigns by implementing the right programs, tracking, and analytics.

- Evaluate and enhance marketing attribution strategies to deliver data driven insights on the quality of campaigns and content

- Incubate a data driven, results focused culture by consistently monitoring revenue progress, identifying actionable insights to improve revenue performance and testing out new tactics to beat goals and respond to changes in the market

- Work cross-functionally with teams like Category Management, Data Analytics, Brand marketing/content team to ensure growth and campaigns are executed on time, within budget, and in line.

- Thorough understanding of various online and offline marketing funnels - Obsessed with terms like ROAS,ROI, Conv %, DAU, CAC, CPM, CPD, vCPM, impressions etc

Amazon AMS Expertise :

- Must have min 3-4 years- experience on Amazon AMS.

- Day to day campaign Monitoring - Across all platforms, mainly Amazon, Flipkart, Big Basket and Grofers. Monitor all KPI- s

E-Comm marketing strategy - Formulate E-Comm strategy on Yearly/Quarterly/Monthly basis to build brands and gain share across E-Comm platforms

Budgets Planning - Yearly / Quarterly / Monthly budget planning for visibility across E-Comm platforms like Amazon, Flipkart, Myntra, Nykaa

E - Comm intelligence - Possessing a strong knowledge of the ecommerce space including competitive strategies, marketing strategies, best practices and industry trends.

Competition Update - Provide details on competition campaigns for benchmarking purpose

Campaign reporting - Monthly presentation to brand team on campaign performance

Visibility Collaterals - Responsible for overall ownership of coordination with internal brand team for content, creative etc

Agency/Tools Integration - Identifying right tool or agency who can help optimize e-commerce media spend with minimal human efforts. Constantly keeping an eye on what is trending in the E-commerce marketing

Relationship with E-com Platforms : Develop strong relationships with various Ecommerce Portals marketing team.

Learning : Keen to learn new skill sets for individual and professional growth. Utilizing the skill sets and execute them for best output.

Experience & Technical Knowledge:

- 3-4 years- previous experience of managing display ads, PPC ads on Amazon AMS

- Basic computer skills, and experience with CRM software and the Microsoft Office Suite, with emphasis on superior Excel skills.

- Strong negotiation skills, with the ability to follow-through on client contracts.

- Amazon PI

- Basic Adobe Photoshop

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