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04/03 Pushpendra Singh
Founder at JobsTab Consultants

Views:43 Applications:45 Rec. Actions:Recruiter Actions:3

Manager - Acquisition Marketing - SaaS Product (3-5 yrs)

Gurgaon/Gurugram Job Code: 113689

Job Description

- The role requires a minimum of 3 years experience in Marketing of a SaaS product.

Marketing Team is looking for a hire who is passionate about :

- To Create & Drive Marketing strategy (Target audience, User persona, content strategy, measure & monitor campaigns)

- To Work with content writers, designers to execute campaigns

Primary objective : 


- Lead generation through highly targeted content driven, user campaigns, globally.

- Online advertising, digital marketing, creating and building high impact campaigns

- Enabling small businesses to be more successful.

Mandatory skills : Content marketing, SaaS, Digital marketing, SEO, email marketing

In this role you will :


- Help drive the marketing strategy, develop audience-targeted campaigns, and partner cross-functionally to successfully execute acquisition plans.

- Create new channels for inbound leads/ Engagement through Content Distribution among various channels

- Conduct customer advocacy case studies and success stories/Collaterals/Testimonials

- Build Knowledge Resources for lead acquisitions

Responsibilities: Marketing Programs :

- Drive the strategy, development, and execution of campaigns, creating a highly effective and targeted approach to help Indshine drive upmarket new customer acquisition growth.

- Create annual and quarterly marketing plans and targets for this segment to focus on new acquisition and accelerate existing opportunities.

- Present regularly on program performance and success.

Cross-functional collaboration :

- Partner effectively with cross-functional teams, including Channels, Campaigns, Marketing Ops, and Content teams to create segment optimized campaigns.

- Partner with sales to monitor lead flow and to optimize the impact of marketing activities.

Project management and new initiatives :

- Track demand generation goals to increase marketing-sourced revenue, track performance, and proactively identify opportunities for growth.

Affiliates program:

- Create and own the strategy, development, budget, and execution of the affiliates programs to drive ROI positive acquisition growth.

- Manage the day-to-day of the affiliate program to hit monthly growth targets.

- Onboard new partners

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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