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17/01 Pradeep Shampur
Managing Director at Cephas Consultancy Services Private Limited

Views:78 Applications:41 Rec. Actions:Recruiter Actions:40

Manager - Account Based Marketing - IT (5-8 yrs)

Any Location Job Code: 143263

Client is scouting for a metrics-driven Account Based Marketing (ABM) Manager to redefine and sustain the ABM function. As a liaison between marketing, inside sales and account management teams, this candidate drives new opportunities and logos, while driving deeper penetration and advancing deals in the pipeline.

Why should you be excited about this role?

We are reimagining the way the healthcare industry works by applying technology to make contemporary care affordable and accessible to all. The ABM Manager has a direct impact on serving this purpose and driving our growth. If you are metrics-minded, this role is your perfect Abacus! If you aspire to accelerate your leadership journey, this one will build a high EQ. This is an opportunity to create a global function (operating from the HQ) with a high degree of empowerment and leadership engagement. Most importantly, if you like to work with cross-functional teams, you are signing up to collaborate with some of the most talented folks in the enterprise health tech industry.

Specifically, you will :

- Create and execute our ABM strategy, processes and metrics. Working with account managers, you will jointly build, nurture and accelerate an opportunity pipeline

- Interface with account managers to understand account priorities, personas and campaign goals

- Use secondary research to build your own account profiles, identify campaign themes and equip inside sales and account managers with deep account insights

- Proactively engage with account teams and business unit leadership to rally teams around your process and maximize the impact of your campaigns

- Design and execute one-to-one and one-to-few campaigns in an engaging, impactful way through multiple channels (email, digital, social, events)

- Understand customers- strategy and challenges and write content and messaging that resonate with personas and drive campaign effectiveness

- Track lead flow and pipeline movement through Salesforce.com and other tools. Measure and report impact at each stage

- Ensure compliance to privacy and confidentiality guidelines for multiple geographies. Lead a team of two to maintain a database of named contacts of target personas

- Collaborate with the marketing team to align marketing strategy and campaign calendar. Work with the creative team and external agency to craft campaigns that align with our brand guidelines

- Improve marketing effectiveness through sharper customer and persona segmentation, process rigor and tools

- Provoke marketing and business leadership with new age marketing techniques and technologies

You are an ideal fit, if you -

- Are metrics-driven and can separate vanity metrics from business-essential ones

- Can find a way around things in a resource-constrained environment

- Demonstrate attention to detail, have built practical, sustainable processes, and are excellent at project management

- Are curious to understand customers- strategy and personas and write engaging content

- Understand the sales and account management process, along with GTM strategy

- Believe in partnership and demonstrate high EQ to rally teams through influence than direct reporting

- Have worked in an ABM role for the last 5-8 years, preferably in a B2B technology industry

- Studied business and marketing (MBA preferred)

Must haves:

Working knowledge of Email Studio, Subscriber Management, Automation Studio, Journey Builder and Mobile Studio. Setup Marketing Cloud Connector & Data Integrations.

Must-Haves

Account Based Marketing 4 -6 yrs, Diversity Highly Preferred, ABM strategy, Multiple channels campaigns

Nice to Haves

B2B technology industry

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