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13/11 Sushmita Singh
HR at Mamaearth

Views:1412 Applications:345 Rec. Actions:Recruiter Actions:15

Mamaearth - Specialist - Facebook Advertising (2-5 yrs)

Gurgaon/Gurugram Job Code: 136088

Responsibility :

- Social media campaign: end-to-end execution and planning - Hardcore FB Ads.

- Driving awareness, demand, and acquisition through social media marketing channels

- Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions

- Analyze and report on performance metrics and set up test plans to improve the campaign performance.

- Should not majorly worked on lead generation campaigns but has worked on conversion/purchase optimized campaigns.

- Should have handled budget of max 70Lacs to 1Cr in a month.

- Should have handled conversions.

- Work towards month on month increment while maintain the channel efficiency.

- Work with content writers to develop compelling messaging across platforms.

- Work with designers to ideate and develop relevant creative to increase the CTR numbers.

- Building experiments and tests basis hypothesis (creative, audience and content)

Experience:

- Experience in building and managing acquisition and remarketing campaigns

- Excellent communication and presentation skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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