Senior Executive - Talent Acquisition at Mamaearth
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Mamaearth - Senior Executive - Retention Marketing (1-4 yrs)
Role : CRM Executive/Senior Executive
Location : Gurgaon
Minimum Qualifications :
- Bachelor's degree or equivalent practical experience.
- Have 1-3 years of experience, ideally working on Consumer-Facing, Large-Scale products.
- Previous work experience with e-commerce/startup/early-stage companies.
Skills/Competencies Required
- Must have knowledge of Google Analytics, Clevertap, Excel.
- Experience in campaign planning, execution and measurement process
- Must be comfortable in handling large volumes of data
- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment.
- You enjoy working in teams and are an excellent team player with good written and verbal communication skills
Responsibilities :
- Plan and execute email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.
- Leverage data and analytics to understand user behavior and transaction/search patterns
- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPIs.
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams
- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by
segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.
- Lead loyalty efforts - understanding and mapping user behavior (immersions, profiling) piloting and experimenting with the construct and final rollout.
- Drive and monitor A/B tests and data-driven experiments.
- Responsible for quality assurance of all CRM campaigns.
- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
- Learn everything you can about our customers through data and use it to drive your CRM Campaigns
- You- re passionate about your customers and always bring questions back to what will serve them best.
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