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12/11 Sushmita Singh
HR at Mamaearth

Views:269 Applications:108 Rec. Actions:Recruiter Actions:5

Mamaearth - Copy Writer - User Experience Contents (3-6 yrs)

Gurgaon/Gurugram Job Code: 135988


- Partner with product managers, internal business stakeholders and functional teams to define content requirements and strategy that best achieve business goals.

- Develop clear, consistent nomenclature for tools and applications; collaborates on the creation of new systems to tag and organize new and existing content and site navigation

- Ensures online content complies with corporate brand standards, web style guide, legal and compliance.

- Own the copy for all the user touch-points (mainly the App and website).

- Strategize and craft the content for Google Play Store and iOS App Store app listings

- Work on all key customer interactions sent out: email, sms and notifications

- Proactively draft for warranted social media responses to the user

- Delegate and oversee all the crucial copy that is delivered by partner agencies

- Orchestrate unique content for SEO and ASO purposes

- Collaborates on the development of content style guides, content and messaging strategies, best practices and processes.

- Reviews analytics on an ongoing basis to understand user behavior to manage and shape

content and messaging strategies.


- 3-5 years of experience in UX copywriting.

- Strong problem solving and analytical skills.

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