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14/09 Shivani Singh
Senior Executive - Talent Acquisition at Mamaearth

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Mamaearth - Assistant Manager - Performance Marketing (2-4 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 291954

Key Responsibilities:

- Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook.

- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue.

- Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.

- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.

Skills Required:

- Educational Qualification: MBA/Engineer from a tier 1/2 institute

- Proven performance marketing experience and working with the creative and content team to get high performing creatives.

- Well-versed in performance marketing, conversion, and online customer acquisition.

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.

- 2+ years digital marketing experience.

- Excellent team player with excellent written and verbal communication skills.

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