A web content writer is responsible for creating original content for websites, newsletters, press releases, blogs, articles and advertising and marketing materials based on the requirements of a client/organization. Content developers often use their skills, knowledge and experience in software and programming as well as web-based technology, to create and update content for websites.

Some of the basic skills required for a content developer are:

Bachelor's degree in journalism or communication and a minimum of 1-3 years experience in web related marketing and development.

Excellent communications and writing skills

Good listening skills

Multitasking abilities

Ability to work independently

Fairly good knowledge of HTML, Photoshop, Dreamweaver, Macromedia flash, MS- FrontPage etc would be of benefit in this profession.

Responsibilities or Roles:

Based on the requirements of the organization, a content writer needs to create new content, rewrite the existing content or edit and proofread content. He/she would also be responsible for managing content on social media and develop unique ideas for web content. A content writer should clearly understand the objectives of the organization, his/ her target audience, and must develop simple, easy-to-understand, user friendly content while employing good search engine optimization (SEO) techniques. Before publishing the articles on the web, he or she should edit/proof read it. The content should be informative and engaging and should enable the visitors to get their information promptly and efficiently.

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