Magicpin - Content Stratergist (1-2 yrs)
Who we are :
Magicpin is a start-up by ex-IIT and ex-IIM graduates with extensive experience in a top tier consulting firms, start-ups and marquee VC firms (http://magicpin.in/about-us/) and is funded by Google and Lightspeed Venture Partners.
In just 2+ years we drive USD 100 million business across 10 cities and have covered 3,00,000+ merchants. Our clients include Pepsi, Pernod Ricard (Absolut Vodka, Jameson Whiskey), ITC, McDonald's, Decathlon amongst others. We have a strong innate desire to solve hard and challenging problems and work with people who are street smart and fun. We strive hard to find people who share this DNA with us, hence every addition to our team is highly selective.
Roles And Responsibilities:
1. Develop content strategies based on the company's objectives
2. Develop content based on customer's or end user's needs
3. Set a quality bar for all the categories and make sure that the content is in place as well
4. Content audits and gap analysis across similar domains
5. Brainstorm on resources to get the latest content for the website and the mobile app
6. Handling a team for making sure content is being uploaded every day
7. Optimizing copy and landing pages for search engine optimization
8. Work with editorial and marketing teams to drive SEO in content creation and content programming
9. Work closely with the content team and make sure the website content is aligned according to the best SEO practices
Knowledge And Skills:
1. Experience of managing a team with at least 3 members
2. SEO knowledge is a plus
3. Excellent Communication(Written and Verbal)
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