Role Summary :

- As Head Of Digital Marketing, you will work with the senior management to define and deliver on the digital marketing strategic direction with responsibility for building and managing a team of experienced digital professionals.

- The Head of Digital marketing will be responsible for developing and implementing the digital marketing strategy & managing the digital marketing budget and delivering on the client targets.

- The successful candidate will be fully accountable for multiple digital marketing channels to include: PPC, Affiliates, Media Buying, Analytics, Programmatic, SEO and Paid Social Media and content.

- The ideal candidate will be a driven individual with an entrepreneurial spirit with a wealth of digital experience gained.

- The Head of Digital Marketing will have an in-depth understanding of all digital marketing disciplines and be able to demonstrate success of growth in a similar B2C business in senior roles.

- The Head of Digital Marketing will report in to the Senior Client Services Director

Roles and Responsibilities :

- Oversee and support team Strategies future growth of channel with a focus on spend Vs. ROI KPIs.

- Developing Digital marketing plans for brands and managing the overall digital marketing budget for the assigned brands

- Management reporting to the Executive and respective stakeholders on individual brands performance

- Developing and delivering a roadmap of all online activities development including but not restricted to Search, Affiliates, Media Buying, Programmatic, Social Media & SEO

- Use a range of analytical tools to identify areas of success/that need improvement

- Ensuring maintenance and growth plans for channels

- Establishing relationship with the brand owners to ensure there is collaboration with digital activities development, sharing technologies and developing

- Leveraging other group services where relevant and required and developing relationships with other shared services

- Meeting targets relating to leads and expenditure for all brands under your remit.

- Managing staff within the digital team to include recruitment & selection, deployment, performance, training and development.

- Manage team to ensure all reporting on campaign/CRM and activity performance is delivered accurately, on time, and in a format that informs business decisions

- Liaison and partner with finance team on finance queries, reconciliation and ensuring all suppliers get paid on time

Desired Candidate Profile :

- Crucial knowledge of the Digital Marketing Industry

- Possess exceptional budget management skills

- Expert in MS Office, especially Word, PowerPoint, and Excel

- Fluent and influential verbal and written communication skills

- The ability to work as an independent decision-maker, along with the ability to work collaboratively and lead a team

- Solutions focused

- Commercially and financially astute

- Proven problem-solving capability

- Ability to influence at a senior level within an organization

- Proven track record of managing a budget and meeting targets

- At least 5 experience in Digital Marketing.

- Substantial experience in managing Digital campaigns as part of a web/marketing team

- Experienced in managing a team of 10+ with a focus on team wellbeing and professional development

- Experience of working in a fast-moving business and being a go-getter.

- Experience of managing change and implementing new initiatives

- 3-year experience of working in a management or client delivery role

- Knowledge and interest about technology, marketing and communications.

- Extensive online marketing experience

- Excellent sales and negotiation track record

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