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18/06 Aruna I
HR - Executive at MAF Technologies Pvt Ltd.

Views:78 Applications:37 Rec. Actions:Recruiter Actions:15

MAF Technologies - Head - Marketing (5-8 yrs)

Bangalore/Mumbai Job Code: 219056

Key responsibilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

- Coordinate marketing projects from start to finish.

- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.

- Set, monitor, and report on team goals.

- Analyse consumer behaviour and determine customer personas.

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

- Identify opportunities to reach new market segments and expand market share.

- Develop and manage advertising campaigns across mediums like TV, Digital, Mobile, Print and Radio.

- Track the analytics and ROI on campaigns and marketing spends. create long lasting impression on consumers and improving market share & product sales.

- Lead, train & coach, mentor and manage team (Marketing, PR, Communication and Content)

Brand :

- Design branding, positioning, and pricing strategies.

- Ensure our brand message is strong and consistent across all channels and marketing efforts. (Like events, email campaigns, web pages and promotional material)

Digital :

- Overseeing social media marketing strategy and content marketing.

- Partnering with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Offline :

- Organize company conferences, trade shows, and major events.

- Monitor and execute on ground activations that forms vital part of the Marketing Campaigns.

Coordination :

- Develop and manage agency relationships. (Media, PR & Design)

- Coordinate sales and marketing efforts to boost brand awareness.

- Support sales and lead generation efforts.

- Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

- Participate in the quarterly and annual planning of company objectives.

Recruitment :

- Craft quarterly and annual hiring plans.

What we are looking for :

- MBA in Marketing and Strategy.

- 5+ years of experience in marketing field.

- Excellent verbal and written communication skills.

- Strong language skill.

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