Human Resources at Madison World
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Madison World - Digital Planner (3-6 yrs)
- Expand campaigns to drive continued growth in a high-performing marketing channel.
- Ensure accurate conversion tracking and attribution.
- Work closely with creative and content teams to seamlessly execute Paid Search campaigns.
- Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc.
- Responsible for crafting and implementing PPC strategy for clients.
- Optimize campaigns using Analytics tools and provide insights to clients and present reports on a weekly basis.
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