HR Manager at MadHawks Pvt. Ltd
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MadHawks - Manager - Brand Management/Marketing (1-3 yrs)
Responsibilities :
- Development of the brand marketing strategies to establish strategic direction and program positioning.
- Develop marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business's brand messaging.
- Building a strong brand connects with the target audience through campaigns, events, and partnerships.
- Maintaining consistency in brand image, positioning, and communication across all customer touch-points
- Monitor competitive activities, brand health, and brand share.
- Development and execution of paid social programs on self-service advertising platforms inclusive of Google AdWords, Facebook, YouTube, Pinterest, and Twitter along with supporting the brand's paid media programs
- Conducts regular and consistent research and keeps the business and the brand marketing department informed about the latest trends in brand marketing that ensure that the business does not lag behind its competition
- Provide growth opportunities for the brand by capitalizing on the acquisition potential that alternative branding strategies/approaches may hold.
- Partner with the sales team to recognize business matrices, dive deep on root causes & address relevant opportunities/weakness through innovative marketing programs
- Email marketing
Skills Required :
- Excellent communication skills
- MS Office
- Analytical/Creative Skill
- Interpersonal Skills
- People Skill
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