HR Manager at MadHawks Pvt. Ltd
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MadHawks - Intern - Paid Media Marketing (0-1 yrs)
- Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns
- Perform daily account management of pay per click accounts
- Provide execution-based PPC recommendations
- Measure and analyze the effectiveness and ROI of all PPC activities
- Manage moderate to large scale PPC accounts in a variety of business verticals
- Generate new paid search campaigns, ad groups and develop keyword lists
- Leverage insights from analytics platform to make changes to paid search campaigns
- Generate Weekly and Monthly client reporting
- Oversee relationships with digital vendors
- Provide insights and recommendations on efficient campaign management and reporting tools
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal.
- Assist in the development of effective ad copy, content and guide creative on ideal assets
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