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21/04 Shagun
HR Manager at MadHawks Pvt. Ltd

Views:110 Applications:64 Rec. Actions:Recruiter Actions:35

MadHawks - Intern - Paid Media Marketing (0-1 yrs)

Any Location Job Code: 156415

- Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns

- Perform daily account management of pay per click accounts

- Provide execution-based PPC recommendations

- Measure and analyze the effectiveness and ROI of all PPC activities

- Manage moderate to large scale PPC accounts in a variety of business verticals

- Generate new paid search campaigns, ad groups and develop keyword lists

- Leverage insights from analytics platform to make changes to paid search campaigns

- Generate Weekly and Monthly client reporting

- Oversee relationships with digital vendors

- Provide insights and recommendations on efficient campaign management and reporting tools

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal.

- Assist in the development of effective ad copy, content and guide creative on ideal assets

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