HR Manager at Macrew Technologies Pvt Ltd
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Macrew Technologies - Executive - SEO/Digital Marketing (0-2 yrs)
Job Title : Digital Marketing Executive
Department : Marketing & Sales
Experience : 0 - 2 years
Job Type : Full time/Permanent
Location : Mohali, phase 7, Industrial Area
Reports to : Team Lead
Role Description :
- We are looking for a Senior Digital Marketing Executive expert to manage all search engine optimization and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize search.
Job Responsibilities :
- Grow the organic search channel. Build and maintain a high-level strategic vision for organic search.
- Develop a detailed channel roadmap that works to bring that vision to life across all SEO disciplines.
- Creating and maintain a backlog of work associated with the organic channel.
- Quantify and measure the impact of SEO work and define a timeline for those outcomes.
- Developing a strong opinion on relevant KPIs and measure against them tirelessly.
- Partner with product, design, engineering and analytics teams to execute strategic projects against the organic search roadmap
- Analyze and report on SEO channel performance.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Benefits :
- Day shift
- 5 day a week
- Performance bonus
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