Maarq - Executive - Digital Marketing (3-5 yrs)
Job Description :
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Launching optimized online advertisements to increase company and brand awareness
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Should have experience/knowledge on lead generation & management.
Responsibilities :
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Develop specific campaigns to create and maintain high levels of customer interaction
- Manage and improve online content, considering SEO and Google Analytics
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Collaborate with designers to improve user experience
- Provide creative ideas for content marketing and update website
- Research how emerging social networks and features can benefit our company
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Demonstrate UTM tracking
- Identify habits of our online customers and suggest ways to reach a broader audience
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
