HR Executive at Lyxel Labs
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Lyxel - Search Engine Marketing/AdWords Role - IT/Online (1-4 yrs)
SEM(AdWords)
Roles & Responsibilities :
- Worked on Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, and Account Audit activities
- Thorough understanding of SEM- Google AdWords, SEO, Google Analytics and expert in managing paid search campaigns
- Design PPC campaigns & budget allocations for different campaigns - Search, Display, YouTube ads etc.
- Devise strategies to increase ROI. And ability to increase CTR and reducing the cost per clicks.
- Should have proven track record of improving Quality Score, Conversion rate of the campaign.
- Excellent control on the following tasks - Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
- Ability to think strategically and analyse the needs of clients. Comfort in dealing with ambiguity and complexity.
- Excellent business sense, problem solving, project management and analytical skills.
- Passion to create and share best practice solutions to inculcate a culture of learning by sharing.
- Effective communication and presentation skills with the ability to influence stakeholders.
You have a head start, if you also have :
- AdWords Certification - Fundamentals + Advanced Search/ Display/ Reporting
- Managed large accounts for clients
- Attention to detail and respect deadlines
- Clarity of thought and an analytical bent of mind
- Proficiency with MS excel and PowerPoint as well as Google's SEM tools (AdWords Editor/Keyword Planner/Display Planner)
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