Lybrate - Manager - Digital Marketing (3-6 yrs)
Job Description:
Digital Marketing Manager
What You'll Do :
- Demonstrable experience leading and managing marketing database, email, social media, and/or display advertising campaigns
- Plan and execute all web, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Provide thought leadership and perspective for adoption where appropriate
What We're Looking For :
- Proven working experience in digital marketing (minimum 3 years )
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate end-users
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
- Experience in setting up and optimizing Google Adwords campaigns
- Alliances and Partnerships ( Forming digital and offline alliances. for Example alliances with Telecom and Mobile Companies, medicine delivery companies, etc)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
