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09/09 Rinku Chauhan
Director Talent Acquisition at Lumel Technologies LLP

Views:45 Applications:18 Rec. Actions:Recruiter Actions:15

Lumel Technologies - Product Marketer (2-4 yrs)

Chennai Job Code: 175957

Job Description:

We are looking for a Product Marketing Analyst to take care of our inbound and outbound marketing activities. You will be responsible for presenting our products in ways that will strengthen our brand and boost inbound leads.

For this role, you have to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

1. Study company's products and the benefits for B2B users

2. Follow and analyze market trends to position products

3. Craft compelling messages across marketing channels (social media, landing pages, ad campaigns)

4. Work with design, acquisition and other teams to promote products

5. Develop effective marketing strategies and campaigns

6. Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements:

1. Proven experience of 2-4 years as a Product Marketer, Brand Manager or similar role

2. Experience in market analysis

3. Familiar with product marketing tactics (e.g. integrated marketing campaigns)

4. Working knowledge of web analytics tools (Google Analytics, CRM, Data Studio, Google Console)

5. Excellent communication skills

6. MBA in Marketing, Communications or similar field

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