Business Head at Selectus Manpower Solutions Pvt. Ltd.
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Loyalty & Retention Manager - Media (5-10 yrs)
- Practical experience in the area of loyalty and Retention programs for customers, development, management, and maintenance of discount platforms or online discounts/offers management; communication to customers and partners.
- Expertise in Clevertap, GA and Firebase.
- Responsible for driving customer retention of the mobile app user base. Will own key marketing channels like push & in-app notifications, re-marketing on social, display.
- A key part of the responsibility will center around platform marketing to deliver a completely personalized user experience surfacing the right content and recommendations.
- Obsess over customers and deep dive into their engagement with App. Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users.
- Build retention frameworks for customer cohorts and personas, and activate marketing on-platform and re-marketing off-platform customized to the respective cohorts & personas.
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