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14/05 Manshu Kochhar
HR at Lotus Herbals

Views:628 Applications:96 Rec. Actions:Recruiter Actions:0

Lotus Herbals - Senior Marketing Executive (3-8 yrs)

Delhi NCR Job Code: 325661

1. Content Creation :

- Develop engaging and compelling content for various marketing channels including website, social media, email campaigns, and digital advertisements.

- Collaborate with the creative team to ensure brand consistency and alignment with marketing objectives.

- Conduct research to stay updated on industry trends and competitor activities to inform content strategy.

2. PR and Media Relations:

- Cultivate and maintain relationships with key media contacts to secure press coverage and editorial placements.

- Draft press releases, media pitches, and other communications materials to generate brand awareness and enhance brand reputation.

- Coordinate media events, product launches, and press tours to maximize media exposure.

3. Retail Marketing - Need Base:

- Develop and implement retail marketing strategies to drive foot traffic and sales in retail stores, including visual merchandising (VM) initiatives and mall marketing activations.

- Collaborate with retail partners to execute co-branded marketing initiatives and promotions.

- Analyze retail sales data and consumer insights to identify opportunities for growth and optimization.

4. Digital Platforms :

- Create content tailored for digital platforms such as social media, website, and email campaigns to engage with our target audience effectively.

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