About the company :

- Locofast Online Services Private Limited operates under the brand name - Locofast- & today is one of the fastest growing B2B companies in the textiles B2B space. The company connects textile manufacturers (mills, manufacturers) to customers (brands, buying houses) both in India & internationally. It integrates technology to the core transaction flow & delivers industry best pricing & turnaround time for textile products. The century old textile industry has been untouched by any disruption leave alone technological disruption. At Locofast, we are driven to do exactly that & today have an opportunity to create a very large impact in an extremely large industry.

Expectation from the Candidates :

- We are seeking a highly skilled and experienced Assistant Manager - Digital Marketing with expertise in Google Ads/LinkedIn/Facebook/Instagram to join our team. As Assistant Manager - Digital Marketing expert, you will be responsible for developing and executing effective inbound marketing strategies, with a specific focus on media acquisition for demand generation. You will also play a crucial role in driving organic traffic, improving search engine rankings, and increasing online visibility. If you have a deep understanding of inbound marketing channels, particularly SEM and SEO, and are passionate about driving measurable results, we would love to hear from you.

Roles & Responsibilities :

- Manage multiple projects related to SEO, SEM, Lead generation and Social Media Management.

- Work closely with co-founders on the GTM strategy and build the brand's marketing strategy.

- Maintain the online presence and reputation of the company.

- Develop end to end product strategy and marketing automation plans for product sales.

- Execute growth campaign for our b2b app users' Acquisition, Engagement, Retention and Transaction

- Perform on-page and off-page optimization techniques to enhance website visibility and organic traffic. Provide recommendations and insights for website structure, user experience, and conversion rate optimization.

- Develop long-term and short-term strategies for addressing product gaps, new market penetration, distribution and sales via app

- Work with the Growth, Design, Tech, Product, and sales functions to advance cross- function revenue and profitability goals.

Must-Haves :

- Experience in creating content for B2B brand on social media channels like LinkedIn, Facebook, & Twitter with Medium, Google analytics, SEO, Google Ads, Clevertap, Mixpanel, Similarweb.

- Familiarity with content management systems (CMS) and website optimization techniques.

- Analytical mindset with the ability to interpret data and generate actionable insights.

- A constant learner with a proactive attitude towards staying updated with industry trends.

- Excellent written and verbal communication skills.

- Should be able to work in an unstructured environment.

We offer :

- Competitive salary.

- Great working environment, opportunity to work directly with the founders on very exciting real-life problems.

- Opportunity to grow really fast.