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23/03 Atrayee
HR Manager at Lockated

Views:382 Applications:128 Rec. Actions:Recruiter Actions:28

Lockated - Head - Marketing (8-15 yrs)

Mumbai Job Code: 115976

About the Company :

- Haven Infoline is a fast growing Prop-tech company which is committed to transforming the Industry and is constantly raising the scale over the last 5 years of its operations.

- Having started as a concept with its flagship product - Lockated- with a vision to organize the residential and commercial Real Estate, Today Haven has various products and offerings in its portfolio facilitating it to offer an end-to-end solution for various aspects of the real-estate industry and cater to all stake holders of the industry.

- At Haven, we are a relentlessly a client-focused company, who are re-imagining, re-designing and re-engineering the real estate industry with an objective to constantly enhances Sales & Augments the real estate industry with a re-defining customer experience with its unique & smart features.

- The largest name in the country are already using the innovative solution of Haven and with this we are charting to start our international journey.

Working with us :

- Working at Lockated isn't just a new opportunity but a redefining experience. We- d give you an exposure you- d never imagined! Working with us will give you not only professional development but also a personal one and an opportunity to unlock your true potential, because not only are we a team but we are a family of young people who are working towards leaving a mark and each one of us don- t consider it to be a job, but we call this our own business. We dream big and we- d want someone who- d align with our vision!

- At Lockated, you have the opportunity of shaping your career path and unlocking your entrepreneur bug . We- re in the quest of providing our clients the best smart living solution and aim at giving the best experience to the Real Estate Buyer, Seller, and Occupant & Service Provider by making a lifestyle statement.

- The company has the potential of being a unicorn and is looking for like minded people, who would want to be a part of the exciting journey.

- Our work culture is challenging, engaging and motivating, which nurtures employee growth and development, collaborates cross-functionally to accomplish goals and expresses that employees are trusted to have ownership over their work and that they have individual power to improve results. Working here is fun and employees are friendly who engage with one another in a positive way throughout the workday.

KEY OBJECTIVE OF THE JOB :

- Responsible for overseeing and implementing the Online and Offline marketing strategy of the company as well as new product development using big data analytics.

- Be the Brand Custodian and advocate by ensuring that the brand is getting the required coverage and is being marketed well.

- Leading the entire marketing strategies of all the suite of products across various stake holders through various marketing ad branding activities. New Lead Generation and handling the complete PR & Communication.

- Driving the complete communication and engagement strategies and activities on the various platforms for the company.

- Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

- Identifying other areas of opportunity for the product to be commercialized and monetized

- Create a solid network of strategic partnerships

- Market and competition benchmarking.

KEY TASKS/RESPONSIBILITIES :

BRANDING AND MARKETING :

- Ideate and create hard hitting and relatable campaigns for various target segments for online, social, influencer and offline media and customers

- Spearhead participation and activations for global real estate, facility management, start up events/forum and startup centric events & conferences

- Implementing ATL/BTL activities and branding activities and developing multi-channel communication strategy to enhance the brand equity through various platforms and mediums

- Looking after design, copy, content and production of all marketing collateral as well as sales brochures, print advertisements, web banners/emails, etc.

- Defining and implementing the brand guidelines for the company and its suite of products

- Administering compliance to protocols during various activities like advertisement, promotion materials, etc.

DIGITAL AND SOCIAL PLATFORM :

- Defining the marking strategy based on business objectives and working closely with the Brand and Marketing agencies/ partners, to implement and achieve a multi-channel mix of marketing strategies across various modules, including planning, implementing and reporting

- Managing relationship and working closely on deliverables with digital agencies on digital and social to ensure that agreed strategies are delivered

- Plan, execute and overview all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

LEAD GENERATION :

- Generate new leads through various platforms and deliver ROI

- Contact potential or existing customers to inform them about a product or service

- Influence customers to buy or retain product or services Assist the Client During the Decision Making Process

- Contributes to team effort by accomplishing related result

- Work with Content Marketing freelancers to identify potential stories, platforms and distribution partners

PR & COMMUNICATION :

- To lead & manage all Corporate Communications & PR for the organization & assist communication for the company and the individual brands, and key management personals

- Boost the value of the corporate identity, lead Public Relations, external & internal communications for the company

- Execute all communication activities in a timely and efficient manner, manage budgets and complete delivery of the communication

- Strong in content development & English writing skills Plan multi, complex projects, foresee problems & take corrective actions

- Accountable for website up gradation with latest information, regular coordination and updates with of PR and all external agencies

ENGAGEMENT & ALLIANCES :

- Innovate ideas for various engagement activities and send mailers for the customers to increase brand value

- Work closely with the Operations team to drive the activities ensuring successful execution

- Create strategic engagement and alliances to enhance the business opportunities

OTHERS :

- Conducting customer research analysis including conditions in current market in their niche

- Monitoring and preparing a report on all of the undertaken marketing activities and their impact

- Work on creating annual and quarterly marketing plans

- Internal analysis on campaign performance

- Analyzing MIS reports and Market segmentation analysis

SKILLS REQUIRED :

- Creative thinking and strong research

- Stellar communication and structured thought process

- Exceptional written/verbal communication

- Ability to innovate and think out of the box

- Experience in digital, print and other sources of media

- Attention to detail and Comprehensive thinking and planning ability

- Prior experience in the relevant field preferred

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