Lobotus - Executive - Lead Generation/B2B Sales (1-4 yrs)
Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.
- Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
- Oversee Contact database management - data sourcing, contact qualification, classification, communication and updates.
- Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.
- Oversee calling, lead qualification and handover to sales.
Tracking and Reporting
- Report weekly activity and log all lead related data.
- Pipeline reporting and tracking from lead to pursuit to closure.
- Development and execution of quarterly and yearly lead generation plan.
- Performance indicators will include-
- Quality of leads generated
- Progression of leads into opportunities
- Number of deal closures and new client acquisition
- Value of business generated
- Overall team management, training, and performance management