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04/06 Anand Soman
Growth & Retention at Liquide

Views:8 Applications:4 Rec. Actions:Recruiter Actions:3

Liquide - Retention Associate (1-3 yrs)

Bangalore Job Code: 328808

CTC : 5 - 8 LPA

Experience : 1-3 years

About us :

We are a well-funded ex-McKinsey/IT/IM/BITS wealth tech startup that aspires to change the way young India Invests. We are a fast-growing team focused on providing cutting-edge investment solutions to bring premium wealth advisory and social investing to young investors.

Job description :

As a Growth & Retention Associate you will be involved in executing campaigns end to end, and running retention & engagement strategies for Liquide as a part of our x to 10x journey.

You will be working directly with the leadership team. This role requires an analytical and out-of-the-box mentality, with a knack for writing killer content.

Key Responsibilities :

- Own campaign execution and measurement : Own and execute end-to-end campaigns and measure the effectiveness of campaigns across channels such as Push Notifications, Emails, WhatsApp & SMS.

- User segmentation and content Relevance : Incorporate user segmentation to deliver relevant content across all touch points.

- Craft and execute efficient customer retention & growth strategies for marketing & business

- Gain insights into user behaviour to enhance in-app retention by utilising multiple channels such as WhatsApp, push notifications, in-app notifications, SMS & email.

- Design and implement customer lifecycle journeys across multiple channels, ensuring a seamless customer experience.

- Execute unforeseen tasks and requirements promptly and effectively.

- Strategise and analyse with the leadership team on ways to increase revenue, engagement and retention of customers on the platform across the funnel.

Requirements :

- Experience in writing creative marketing content with a knack for influencing customers

- Strong English language proficiency

- Excellent analytical skills and strong proficiency in Microsoft Excel, Google Sheets

- Excellent problem-solving skills to address challenges effectively

- Familiarity and knowledge of tools such as WebEngage, Gupshup etc. is good to have

- Ability to work in a fast-paced environment and adapt to changing priorities

- Passionate about learning and growing in a dynamic business environment

- Attention to detail with excellent organisational skills

Join us if :

- You want to disrupt one of the most traditional industries in India

- You have been longing to join an early-age well-funded startup with a rock-star team

- You get excited by open culture and freedom to innovate

Benefits and why you should join us :

This role offers a unique opportunity to gain valuable experience and skills. As an associate, you will enjoy :

- Collaboration : Work closely with the leadership and industry leaders, providing an invaluable learning experience.

- Cross-functional exposure : Collaborate with various stakeholders across different functions, gaining a holistic understanding of business operations.

- Opportunity to thrive in a dynamic and fast-paced work environment, ensuring accelerated career growth, and an incredible learning experience.

If you are driven, adaptable, and ready to take on challenges in a dynamic, fast-paced environment, we invite you to apply! Join us on this exciting journey of growth and innovation!

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