Senior HR Associate at LimeTray
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LimeTray - Lead - Marketing Execution (2-5 yrs)
Role Brief:
The Marketing Execution Lead at LimeTray manages a team of 5-7 resources to drive the marketing engagement adoption as well as owns the customer success metrics for the organization.
He/She understands the importance of customer relationship management in F&B industry and gets a complete suite of marketing services - SMS & email campaigns, Loyalty Programs and Digital Marketing (SEO & SEM) - executed for existing clients that stimulate incremental sales, generate repeat purchases and extend customer life-span
Roles and Responsibilities:
- Drive overall growth and P&L for the marketing execution department
- Own the product adoption metrics for Engagement product line (CRM, Loyalty program, Feedback & Digital Marketing)
- Conduct market research to understand the ever-changing marketing requirements of the restaurants and be aligned with the varying demands
- Collaborate with the Product Management to ensure Product Market fit of Engagement product line at any given point of time
- Expand the scope of opportunities for marketing services by constantly interacting with the Account Management team as well the clients directly
- Set-up internal processes and marketing strategies for service up-sell, execution, reporting and resource-allocation basis merchant segmentation
- Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for client engagement and churn metrics
- Manage a team of 5-7 resources for CRM execution to drive adoption, engagement and revenue metrics for the department
Desired Skills and Experience:
- 2-3 years of relevant experience in CRM/Customer success role
- At-least a year experience in people management (leading a team of at least 4 resources)
- Excellent understanding of CRM marketing concepts and best practices
- In-depth knowledge of Google Analytics and Ad-words
- Excellent communication and interpersonal skills
- Hunger to own the product & take it to the next level
- F&B industry experience is a plus
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