Senior HR Associate at LimeTray
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LimeTray - Brand Strategist (2-5 yrs)
Role - Brand Strategist
Job responsibilities:
- Responsible for all MarCom activities - product collaterals, brochures, customer newsletters, direct mailers, product updates/releases.
- Developing overall brand strategy & shaping up brand's voice & tonality.
- Streamlining all communication channels & supporting them with strong creatives & messaging.
- Owning all content driven channels - Facebook, Instagram, Twitter, Email, YouTube, Blog.
- Designing & executing marketing plans across all digital platforms - FB/IG advertising, GDN, YouTube, emails etc.
- Working closely with the website team to deliver beautiful, converting landing pages, product pages, careers page, company page, privacy policy page, error 404 page, basically everything.
- Building collaterals that convert - Case Studies, White-Papers, E-books
- Working closely with the design & content team to produce content that not just grabs eye-balls but also ranks high on traffic & self-esteem
- Producing visually stunning product explainer videos, client testimonials, youtube & facebook ads
- Ensuring regular PR coverage in start-up, hospitality & lifestyle media
- Owning end-to-end communications & design for industry events, exhibitions etc.
- Planning & Delivering strong content that helps the organization build a strong employer brand
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