Manager at Lighthouse Learning Pvt Ltd
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Lighthouse Learning - Manager - Performance Marketing (6-10 yrs)
Manager - Performance Marketing
1. Responsible for marketing spends on mobile/web channels for user acquisition
- Business and growth targets and improve them QoQ for channels such as Google, Facebook, LinkedIn and related platforms .
- Candidate will be responsible for driving admissions for EuroKids and Kangaroo Kids as per business plan
- Plan, execute and track performance campaigns to deliver efficiency and best ROI
- Search Engine Optimization for all consumer facing digital assets including website and applications
- Right creative strategy for effective digital campaign results
2. Design, build and maintain social media presence for EK & KK Franchisee :
- Implementing best practices for raising brand awareness, brand recall and consistency in social media messaging through Social media marketing strategies.
- Leveraging social media platforms i.e. Facebook, Instagram, LinkedIn and Twitter
- Performing research on current benchmark trends and audience preferences
- Improving user experience on the company's websites (including design, content, and usability)
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