HR Generalist at Li-Ning Studio
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Li-Ning Studio - Performance Marketer (1-2 yrs)
Position Overview
The Performance Marketing Associate will be responsible for planning, executing, and optimizing digital ad campaigns across various platforms, primarily focusing on Meta and Google Ads. The ideal candidate will have a minimum of 6 months of hands-on experience with these platforms. Knowledge of Amazon and Flipkart ads will be considered a plus. We welcome fresher applications for this position too.
Key Responsibilities :
- Develop and execute digital marketing strategies aimed at increasing brand awareness, sales , and retargeting.
- Manage day-to-day campaign metrics and optimizations across various digital platforms, including but not limited to Meta and Google Ads.
- Analyze campaign performance using tools like Google Analytics, and provide actionable insights to improve ROI.
- Work closely with the creative team to develop compelling ad content.
- Collaborate with the e-commerce team to understand promotional calendars and inventory levels to align digital marketing efforts.
- A/B testing to establish the most effective campaign strategies.
- Provide regular reports and insights to management, detailing campaign performance, and recommendations for future initiatives.
Qualifications Required :
- While we encourage freshers with high quant abilities (from engineering backgrounds) to apply, we'd also like to state that it'd be a huge plus for the following candidates:
- Those with minimum 9 months of hands-on experience with Meta and Google Ads.
- Strong analytical skills with an ability to interpret and leverage analytics data.
- Proficient in Excel and other data analysis tools.
- Strong communication skills, both written and verbal.
- Ability to multitask and manage several projects simultaneously.
- Knowledge of Amazon and Flipkart ads is a plus.
- An interest in badminton is also a plus but not a requirement.
