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04/01 Head
Digital Marketing Head at The Lexicon Group of Institutes

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Lexicon - Marketing Communication Specialist (3-5 yrs)

Pune Job Code: 192308


Your responsibilities will include :

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.

- Creating and managing all marketing materials and collateral in line with brand direction

- Implementing online marketing activities including Social Media.

- Tracking effectiveness of various campaigns and course correcting as required

- Managing communications spend and working with vendors and agencies, to develop supporting assets

- Leading the planning and implementation of PR and initiatives related to the brand

Key Requirements :

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role.

- Strong knowledge of content development and SEM.

- A strong network of PR and media contacts would be highly advantageous.

- You have exceptional verbal & written communication skills.

- You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.

- You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

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