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13/09 Head
Digital Marketing Head at The Lexicon Group of Institutes

Views:56 Applications:11 Rec. Actions:Recruiter Actions:3

Lexicon - Manager - Digital Marketing (2-3 yrs)

Pune Job Code: 176409

- Build, plan and implement the overall digital marketing strategy

- Manage the strategy

- Stay up to date with the latest technology and best practices

- Manage all digital marketing channels

- Measure ROI and KPIs

- Prepare and manage a digital marketing budget

- Oversee all the company's social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Build an inbound marketing plan

- Forecast sales performance trends

- Motivate the digital marketing team to achieve goals

- Monitor competition and provide suggestions for improvement

- Online Marketing Executive Responsibilities:

- Managing PPC campaigns, monitoring reports, and ROI.

- Writing SEO copy for the website.

- Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.).

- Managing and updating social media platforms.

- Keeping up-to-date with trends in social media.

- Creating innovative content.

- Overseeing the company's email marketing campaigns.

Online Marketing Executive Requirements:

- Marketing or communications related degree.

- Proven working experience as an online marketing executive.

- Broad experience with SEO and PPC.

- Understanding of digital marketing concepts.

- Knowledge of web analytics tools.

- Content and creative writing skills.

- Excellent communication skills.

Job Type: Full-time

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