Digital Marketing Head at The Lexicon Group of Institutes
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Lexicon - Content Writer (2-4 yrs)
Job Overview
We are looking for a Content Writer to join our Digital Marketing department. Your primary role will be to enrich our social media with engaging & interactive posts, and ideating content, along with enriching blog topics for actionable marketing copy.
As a Content Writer, your responsibilities include conduct thorough research on industry-related topics,generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards & proofread the articles before publication
- You should possess excellent writing skills and have an eye for detail. You should develop content that attracts the target audience.
Responsibilities :
- Create content pieces that appeal to our audiences, attract customers and boost our brand awareness.
- Produce content marketing campaigns to drive leads and subscribers.
-Utilize SEO best practices to generate traffic to our website.
- Develop different content types, including email, social media posts, blogs, and white papers on a regular basis.
- Work together with Marketing Team to create innovative content ideas.
- Compose product descriptions to promote our products and services.
- Prepare well-organized drafts utilizing Content Management Systems (e.g. WordPress, Weebly, Joomla, etc).
- Assure all-around consistency for textual styles, pictures, fonts and tones in the content.Research industry-related topics by combining web sources, interviews and studies.
Requirements :
- Proven 2+ year work experience as a Content Writer or Copywriter.
- Outstanding writing and editing skills in English for a B2B as well as B2C audience.
- Ability to handle tight deadlines.
- Excellent interpersonal skills.
- Strong communication skills.
- Ability to work independently.
- Confident and reliable individual.
- Outstanding interpersonal skills
- A keen eye on details.
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