Sr. Manager - Talent Acquisition at Lendingkart Finance Ltd
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Lendingkart - Manager - CRM Marketing - IIT/NIT/BITS/IIM/MDI (3-7 yrs)
JOB DESCRIPTION:
(1) Develop, manage and execute customer communication across both - digital (SMS, email, app notification, etc.) and physical (mailers, etc.)
(2) Execute automated CRM marketing strategies across the stages of the funnel and in borrower lifecycle.
(3) Collaborate and execute with cross-functional teams Technology, Product, Operations and Design.
(4) Analyse data, derive insights and optimize to improve borrower retention and reduce drop-offs.
(5) Track and publish performance dashboard of user cohorts.
(6) Continuously experiment with content, delivery channel, delivery method, user behaviour, demographics, attributes and more.
DESIRED CANDIDATE PROFILE:
(1) Creative You know how to put yourself in the applicants shoes to create engaging communication.
(2) Data driven You can type a SQL query and derive meaningful insights.
(3) Experience 3-4 years in managing CRM at start-ups in online retail, fintech or other consumer focused platforms.
(4) Automation experience with Mixpanel, WebEngage or other CRM platforms.
(5) Excellent written and verbal communication skills.
(6) Willing to test and re-learn.
(7) Graduate/Post-Graduate from Tier-1 institutions
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