Sr. Content Writer and Editor

Roles and Responsibilities :

- Write high-quality content for the website, social media, PPC campaigns, marketing materials, etc.

- Strategise content across all the platforms.

- Lead a team of writers and editors.

- Edit content for all platforms before publishing.

- Strategise work according to priorities and divide the work among writers and editors.

- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and - optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.

- Maintain records of all categories and platforms for content.

- Coordinate with the SEO team, design team, and other team members for content work.

- Work on hiring writers and editors as and when required.

- Coordinate and work with the Digital Administrator keeping in mind about the entire company's growth.

Requirements :

- Minimum 2-4 years of experience in writing, editing, strategising and handling a team ( MANDATORY).

- Experience in the Education/ Ed-tech or equivalent is preferred but not mandatory.

- Basic knowledge of Google Analytics and Google Search Console to strategise content is a MUST.

- Experience writing marketing materials and PPC gets brownie points.

- Ability to lead the content team.

- Have a sense of ownership of every piece of content written by the team and yourself.

- The candidate should be able to work independently without direct supervision.

- Should be capable of providing work to writers and editors, along with providing work for yourself.

- Need to think for the entire company's growth, along with the entire content team.