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20/07 Vaishali Thakur
Senior HR Executive at Learning Routes Pvt Ltd

Views:62 Applications:24 Rec. Actions:Recruiter Actions:24

Learning Routes - Digital Marketing Specialist (3-8 yrs)

Gurgaon/Gurugram/Punjab Job Code: 224140

Digital Marketing Specialist


Industry : Education Industry

Position : Digital Marketing Specialist

Location : Gurugram/Mohali

Qualification : Diploma/Grad/Post Grad

Basic Remuneration : As per Industry Standards and Skill Sets

Job Description :

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements and skills :

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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