Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
01/02 Astha
Senior Recruitment Executive at JobInsight

Views:39 Applications:19 Rec. Actions:Recruiter Actions:1

Lead - Trade Marketing - FMCG (6-10 yrs)

Mumbai Job Code: 310634

- Devise and deliver offline marketing campaigns, aligned with the new marketing strategy and brand image.

- Offer actionable marketing plans and reliable improvements or changes for marketing activity.

- Execute competitor analysis and report on the results of marketing campaigns.

- Plan budgets, Planning & execution of Below the Line (BTL) and monitor progress for city teams

- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues

- Responsible for 360 degree Marketing such as Digital Marketing, Social Media, Content, Offline activation, Pop ups, GT/MT etc

- Own and drive social media presence for the brand

- Point of sale content for online platforms, offline platforms and events

- Identify and execute events for Pop-ups and other brand promotion activities

- Creation of marketing calendars and segmenting the budget across campaigns and channels

- Initiating Community building to drive brand desire and consumer loyalty

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas to expand, based upon consumer needs and spending habits

- 6-10 years of experience working for a D2C/Food/FMCG brand

- Understanding of brand marketing and communication

- Expertise in online and offline marketing

- Strong organizational, critical thinking, and communications skills

- Good attention to detail and the ability to prioritize in a fast-paced environment

- Ability to multi task

Add a note
Something suspicious? Report this job posting.