Lead - Search Engine Optimization (5-10 yrs)
SEO Lead
Job Description :
- Lead strategy on both Organic and Paid Search incorporating our Marketing properties, including our main website, blog, landing pages, etc.
- Implement full-funnel acquisition strategies on Google Search, YouTube Search, Bing Search, etc.
- Develop a roadmap to execute the proposed strategy with clear milestones, identify constraints, and pinpoint specific dependencies.
- Research and make keyword recommendations based on trends, values, and competitors to guide the content team
- Collect data and report on traffic, rankings, and other SEO aspects
- Build and outreach to high-quality link sources and make professional relationships with webmasters
- Review technical SEO issues and recommend fixes
- Forecast the impact of the SEO strategy, expected revenue, and payback period
- Set up, optimize, and scale paid search campaigns-
Requirements :
- 5+ years of experience setting up, managing, and scaling SEO and SEM at a SaaS or Product-Led Growth startup.
- Highly data-driven, with the ability to show the direct business impact of successful SEO strategies
- Experience with A/B testing
- Deep focus on driving increased organic traffic and increasing the engagement and conversion of our paid advertising traffic
- Experience executing content gap analysis and keyword research
- Execution and results orientation - dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
- Excellent understanding of Google Algorithm updates and the corresponding impact.
- You have a consistent track record of meeting deadlines and taking the initiative to make confident decisions quickly and under pressure.
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