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22/06 Parul Kataria
Assistant Manager -TA at Lead School

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Lead School - Manager - Marketing (4-8 yrs)

Amritsar Job Code: 219670

About us :

LEAD is the market leader and the first edtech UNICORN of 2022 It is the fastest growing School EdTech company in India. We partner with Affordable Private Schools across the country and empower them with the tools and resources that transform them into centers of excellence. Our enhanced performance monitoring tools, dedicated lesson plans and tech-based solutions enable educators to provide students with the best of education.

Impact at a glance :

- Our mission is to provide excellent education to every child. We have seen rapid adoption growing 13X over the last two years with our School Integrated System implemented in over 3000 schools across the country.

- It is still early days with the company at only 1% penetration and aiming to get to 50K schools by FY 26. LEAD is a value-driven organization with Integrity, Being the cause, a Growth Mindset, Courage with Empathy, Excellence with Velocity, Live the mission, Customer Centricity and We are Tribe as its core values. We are backed by marquee investors such as Westridge, GSV Ventures, and Elevar Equity and are already valued at $1.1 billion in its last Series E round.

Purpose of the Job :

- The Marketing Manager plays a critical role in helping us achieve this mission - He/she will directly work with business leaders and team to ensure the high standard brand awareness of LEAD School.

We are looking for highly competent professionals who understand what it takes to ensure quality education and are excited by the idea of spending time at our partner schools.

Principal Accountabilities :

- Lead Generation.

- Brand Visibility

- To create more visibility for schools

- Creative support to schools

- New Options to generate new sparks & school lead

- New Option to create visibility of the school

- Other Marketing Initiatives

- Engagement of Schools

- Reporting, MIS & Analysis

Must :

- 4-6 years- experience in developing marketing strategies and implementation

- First principles problem solving, analytical skills and curiosity to solve business problems

- Has a creative bent of mind with an interest in generating customer insights

- Contributions to the Education industry desirable

Should :

- Design, develop and execute admission drives, joint marketing programs with schools in

support of parents acquisition targets and revenue goals.

- Leading activation programs with schools to improve brand visibility.

- Conceptualizing and executing campaign/promotions and rolling out impactful programs in collaboration with school.

- Hand Holding schools for Social Media.

- Oversee current offerings and come up with new initiatives for brand promotion & lead Generation

- To keep the existing schools effectively engaged for current session and upcoming session (in case of S2O) using BTL activation tools under defined guidelines.

- To create an excellent environment for upsell, cross sell of LEAD products at existing schools using Trade Marketing tools.

- Manage the Trade Marketing programs for the region as per the calendar.

- Maintain, study, analyze and act as per the input-output scenario.

Qualification :

MBA with 4- 6 years of relevant experience

Competencies :

- Team Player

- Vendor Management

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