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22/06 Kavita Sharma
Senior Recruiter - TA at Lead School

Views:61 Applications:14 Rec. Actions:Recruiter Actions:0

Lead School - Assistant Manager - Trade Marketing (4-8 yrs)

Kolkata Job Code: 219568

Designation: Assistant Manager - Trade Marketing

Location: Kolkata

Role: Individual contribution

Salary: Upto 8.50 LPA

About Company :

- LEAD is the market leader and the first EdTech UNICORN of 2022 It is the fastest growing School EdTech company in India. We partner with Affordable Private Schools across the country and empower them with the tools and resources that transform them into centers of excellence. Our enhanced performance monitoring tools, dedicated lesson plans and tech-based solutions enable educators to provide students with the best of education.

- Our mission is to provide excellent education to every child. We have seen rapid adoption growing 13Xover the last two years with our School Integrated System implemented in over 3000 schools across the over the last two years with our School Integrated System implemented in over 3000 schools across the country.

Responsibilities :

- Design, develop and execute admission drives, joint marketing programs with schools in support of parents acquisition targets and revenue goals.

- Leading activation programs with schools to improve brand visibility.

- Conceptualizing and executing campaign/promotions and rolling out impactful programs in collaboration with school.

- Hand Holding schools for Social Media.

- Oversee current offerings and come up with new initiatives for brand promotion & lead Generation

- To keep the existing schools effectively engaged for current session and upcoming session (in case of S2O) using BTL activation tools under defined guidelines.

- To create an excellent environment for upsell, cross sell of LEAD products at existing schools using Trade Marketing tools.

- Manage the Trade Marketing programs for the region as per the calendar.

- Maintain, study, analyze and act as per the input-output scenario.

- Adherence to the Marketing - ATL & BTL

Must :

- 4- 6 Years- experience within the industry (EdTech) OR 4-6 years- experience in outside Industry

- Experience in Marketing B2B, Institutional & Corporate

- Education - Graduation

- Should be amongst the Top quartile performer & have been formally recognized

- Excellent Communication & Presentations, account risk analysis, negotiation and collaboration skills.

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