Recruitment Coordinator at Angel and Genie
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Lead Role - Performance Marketing - eCommerce (4-10 yrs)
Job Description :
- Develop a highly visible customer acquisition campaigns including responsibility for messaging, scheduling, testing and analyzing the performance and identifying new opportunities based on customer and business data
- Define KPIs and develop marketing plans for various channels, while identifying tactics with high efficiency and incrementality
- Lead detailed analysis of campaign effectiveness, including acquisition results, creative targeting, and cohort analysis
- Collaborate with internal operations, merchandise, creative, and planning teams to maximize impact of sales and astro events
- Work with development and marketing teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
- Thinking creatively about ways to drive new customer acquisition across non-traditional media and channels
- Reporting on progress against goals and relevant marketing metrics
Qualifications and Requirements :
- A bachelor's degree, preferably in Marketing, Advertising, or a related analytical field
- 4 years of relevant experience in an ecommerce/direct response environment
- Excellent written, verbal and interpersonal communications
- Excellent analytical and quantitative skills
- Experience in developing customer acquisition campaigns
- Experience with Google Analytics or other web analytics tools
- Strong empathy for customers AND passion for revenue and growth
- Ability to identify, priorities, and articulate highest impact initiatives
Experience : 3+ Years of relevant experience, not exceeding overall experience of 10 years.
Package : 6-8 LPA
Openings : 2
Qualification : Bachelor's degree, preferably in Marketing, Advertising, or a related analytical field
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