Hiring for a leading EdTech at Western Suburbs, Mumbai. Immediate joiners preferred.

- The PR lead will be responsible for leading outward PR strategies and plans that promote key initiatives and promote the business/product's image and reputation.

- He/She will also play the role of broadening awareness of these strategies and increase visibility of PR programs and priorities within the organization and to key stakeholders.

- It is a highly interactive one; the PR lead is business's primary representative to media outlets, external partners, and business stakeholders.

- He/ She will be required to collaborate internally with all departments across the organization in the performance of his functions.

Responsibilities will include:

- Maximizing brand presence on various traditional-new age/ online-offline mediums

- Cultivating and maintaining relationships with media and influential professionals in the EdTech category.

- Arrange interviews and press releases to promote our company, brand and the learning programmes we offer.

- Overseeing the daily operations of the PR team incl the agency.

- Tracking campaign success and media coverage.

- Presenting reports on the effectiveness of campaigns.

- Ensuring brand consistency in all marketing content.

- Addressing negative press or PR crises if they occur.

Requirements :

- Proven work experience as a PR lead or similar role

- Experience with traditional and digital media, especially those covering education/EdTech, Start-ups etc

- Someone who understands Tech/ startup ecosystem well from both B2C and B2B perspective

- Existing relationships with top tier reporters and editors in India.

- Solid experience coordinating successful PR campaigns

- Excellent communication and presentation skills, both written and verbal

- Creative abilities and Expert knowledge of social media, online marketing, and internet culture.

- Team management skills

- Ability to foster long-term relationships with key professionals

- Commercial awareness

- Degree in marketing, communications, journalism or relevant field.

We would like to know how ?

- Passionate you are about corporate communications, branding, messaging, stakeholder management.

- Strongly you feel about the role of education in shaping society and are keen to participate in the rapid evolution of a great EdTech brand

- Confident you are to own the outcome and push the system to achieve the end-objectives.

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