Lead - Programmatic Marketing - Media & Analytics Firm (6-8 yrs)
Job Title: Programmatic Lead (NIGHT SHIFT)
Team/Department: Digital Services
Reporting: Manager
ABOUT THE ROLE:
WHAT WILL YOU DO:
As a Programmatic Lead you will be responsible for managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Lead is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.
KEY TASKS:
- Successfully managing day-to-day performance of campaigns.
- Able to ideate successful audience segmentation aimed at reaching a client goal.
- Able to execute optimizations aimed at exceeding client KPIs; Set campaign "strategies", e.g. targeting, bidding,platforms, data usage, ideas, downstream client funnel optimization.
- Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities.
- Able to make compelling arguments based on data and results for more client data access.
- Working with agency team to develop best-in-class solutions based on available tech.
- Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
- Understands and can describe bottom up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.
Stakeholder Management:
- Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.
- Actively training team members and others on Programmatic Buying best practices - Buddy system.
- Has built strong people and team management skills.
MUST HAVE SKILLS:
- Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 5 years
- Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics.
- Able to proficiently describe all possible KPIs and how they fit into the customer journey
- People and client management
Perform management:
- Delivering as per agreed service levels
- Customer Satisfaction
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