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28/11 George Blessington
Manager at INHAPP Consultancy

Views:36 Applications:11 Rec. Actions:Recruiter Actions:6

Lead - Product Marketing - IT (6-8 yrs)

Hyderabad Job Code: 100549

Product Marketing Lead


- Product Marketing Leads for our outbound marketing activities. The candidate would be responsible for presenting our products in ways that will strengthen our brand and boost sales.

- For this role, the candidate should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

- Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities :

- Study company products

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements :

- 6-8 years experience in IT Product sales/marketing

- Proven experience as a Product Marketing Manager, Brand Manager or similar role

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- Keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

- MBA in Marketing, Communications or similar field

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