-Opportunity within a company with a solid track record of performance

-Work alongside & learn from best in class talent

-Fantastic work culture

Our client specializes in building outstanding technological solutions through process-driven operational excellence. They strive to assist their clients in achieving their business aspirations and building extraordinary technological solutions.

The Job

The Paid Marketing Lead is responsible for developing and executing the company's paid marketing strategy to generate traffic, leads, and revenue. The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms. The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross-functional teams to achieve business objectives.

You will be responsible for :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Managing a team of 1-5 people.

- Develop and execute the company's paid marketing strategy, including creating and managing campaigns across multiple channels.

- Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.

- Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.

- Collaborate with the creative team to develop compelling ad copy, images, and landing pages.

- Analyze campaign performance and generate reports to communicate results to stakeholders.

- Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.

- Work with cross-functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals.

- Manage and grow relationships with external agencies and vendors.

Ideal Candidate

- You have at least 3 years experience ideally in Digital Marketing, Content Management or Marketing Communications within IT industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp) and Content Management Tools (Magento, WordPress, Shopify).

- You are a strong networker & relationship builder

- You are highly goal driven and work well in fast paced environments

- You are a strong mentor and coach who can build high performing teams

- You are willing to undertake 0-30% travel.